Tableau Pricing – Bleep Bloop, Floopdy Doop.

NOVEMBER 26, 2017

New Tableau Pricing Will Change Your Life. Our video below will help you quickly understand the prices and the difference between Tableau Public, Tableau Server, and Tableau Online.

Welcome to the beginning of your journey and we are excited to share more about Tableau pricing.

Buy Tableau for Less than 2 dollars a day!

Now for almost 2 dollars a day – you can download a Personal copy of Tableau Desktop!
If you have not tried Tableau before, be sure to check out the free trial version first.
If you’ve tried it in the past – have you heard about the latest Tableau pricing changes?
Tableau lowers barriers, and we are excited to share these details regarding each product. Welcome to a new age of subscription pricing.
What is a Tableau Consultant? If you don’t know read about it here!

Tableau Pricing offers Several Different Starting Points!

We think Tableau does a fabulous job at producing entry-level products that let you have a full range of the advanced capabilities.
Tableau does an amazing job offering two purchasing points. Also, they offer several different layers of sharing reports, and all of them have their own unique usages.

Learn How Tableau Pricing has Changed for the Better!

Tableau now has two fantastic starter products that offer the entire package, and no forced upgrades over the fun stuff! No matter what you decide the products are truly revolutionary in the data space.
No matter what you decide – the products are truly revolutionary in the data space.


working from home with my MSI gaming laptop
Tableau Desktop looks great on this MSI laptop.

So you’ve heard about this Tableau thing and wanted to get on board, you may have heard about Tableau’s pricing once before, but have you heard about the new Tableau Pricing?
If Tableau Pricing is causing you downtime, maybe leaning on a Tableau Consultant would help save you time and money, before making the purchase.

Tableau Professional and Tableau Personal – Tableau Desktop Tools

You can jump into Tableau Personal for nearly a dollar a day and Tableau Professional for a little over two dollars a day. Server and online is a bit more expensive.
Tableau Desktop Personal and Tableau Desktop Professional – Two affordable options for each offering.

Tableau Desktop User Experience is extremely good.

Tableau Desktop comes packed with a very simple user experience and there are many different ways to use the product.
Depending on if you like you right click to do stuff (which I do most of the time) or more of a GUI button clicker, Tableau desktop has a few variations of both.
Demonstrated in this tech tutorial. Developers at Tableau made it easy to use the product, especially if you understand the fundamentals.
You might want to pick up and install MySQL on your Mac, so you can gain experience building a database and connecting to it!
ProductTableau PersonalTableau Professional
Price/Month$35$70
Price/Year$420$840
Minimum Quantity11
Tableau Desktop Personal is only $1.15 per day and Tableau Desktop Professional is $2.30 per day.

Tableau Server Pricing and Tableau Online Pricing

Two paid options are Tableau Online and Tableau Server. This is where you publish your dashboards for the company to see. Tableau public is the free place but no security layer.
Most of my time in the past 5 years was helping enterprise companies with first-time implementations and also troubleshooting the hard stuff. So, most of our blogs are about Tableau consulting.
ProductTableau Online Tableau Server
Price/Month$45$35
Price/Year$540$420
Minimum Quantity110

Tableau Pricing for Tableau Server and Tableau Online Explained

We know Tableau pricing is a critical topic. The best choice is to hire an external resource that has experience working with the products. Dev3lop is a good option.
Why is Tableau pricing different for these two?
Tableau Server offers a different flexibility installed internally.
You can monitor the computer usage, and fluctuate it based on user demand. Automation across Tabcmd is also viable with Tableau server. Tabcmd allows anyone to connect to the repository and request data.
The data stays in-house, which is a huge security win for many enterprise companies.
Tableau Server syncs with Active Directory and just about any security layer your IT team can think of; Kerberos, SSL, SAML, etc.
You can even go as far as tweaking your entire system based on workbook usage. You can maintain dynamic queries on nearly every database known to humans.

Tableau Server Pricing and it installs on your hardware.

Or should we say IT installs it on your hardware!
Tableau Server will be installed on your local machine, or cloud-hosted box, which means Tableau Pricing for Tableau Servercomes bundled at the expense of managing the computer that runs the .exe. Sounding corporate? You should start with Tableau Online. Don’t forget to check out Tableau public if the data can be shared.
By the way, Tableau Server is ready for any security layer, which is at any modern enterprise or legacy company. I’ve installed Tableau Server with SSL with most of them, SAML with NBC Universal and a couple of other SAMLs. They always have an expert on site for SAML, and most people stick with SSL.

Tableau Server with Kerberos

I actually did the first Kerberos High Availability installation while working at Tableau Software at a local company in Austin, TX.
From a difficulty perspective with installations, I would say SSL is the easiest and Kerberos was more environment intensive.
You really have to know your business intelligence environment when it comes to a Kerberos installation. A CIO asked me if we should discuss it and I said, “Not unless you already have it going!”

Tableau pricing makes Tableau Server easy to love.

We love Tableau Server and make fun automated dashboard images scripts, offered for free! Also, having worked at TableauSoftware – I was lucky enough to have access to Tableau Server and installed it on my personal laptop. My usual nights and weekends were building fun little open source scripts.
Sure now we do fun stuff like teach people how to download the right tableau logo, but did you know Willy Wonka was one of my clients, the actor from the movie.

Can you turn your Tableau Server into a willy wanka factory?

I lied, I never spoke to Jack sparrow about Tableau, but I did build a cool Willy Wonka Chocolate Factory login screen while I was working onsite with GoPro.


tableau server changing the starting page
While onsite at Go-Pro, I made this POC on my laptop to validate what we could change on Tableau Server.

Although it’s not supported or recommended, you can hack into your Tableau Server files and edit the CSS to make your Tableau Server different colors, backgrounds, and even access to change the little GUI check boxes and hover options for everything. 

Open Tableau Server and have fun.

You have access to the entire backend! And if you know any HTML or CSS, this is where you can shine. These changes delete when you upgrade.
Keep track of the content you change, backup beforehand, clear cache to see updates, and have fun. We automated this process at GoPro.

Why is Tableau Online Pricing more affordable?

You would think if you don’t need an IT team to install Tableau, it would be more expensive. Tableau Online is what a lot of customers are choosing because not having to have the geek squad has its merits.
Tableau Online is a tried and trued setup process for Tableau. They host thousands of customers and dashboards every second of the day.

Options in Tableau Online VS Tableau Server

Tableau Online provides a healthy amount of customization, and the GUI interface is nearly identical to administrate between Server and Online.
Tableau Online uses a sync tool to extract data from data sources. The sync tool opens the door for more live like data connections.


internal security features are covered in our youtube video on tableau pricing, data governance, ssl, kerberos, saml
Here comes the nerd hate! Hopefully, my bounce rate doesn’t go down because I get too technical! Saml, Kerberos, SSL, and other security is very easy to do in Tableau Server. Yay.

When just starting out and having not tested the products. Tableau did an excellent job at building this capability in their offerings. 15-day trials of all the goods and each starter product have a corresponding more valuable family member that is vetted and worth every penny.

We understand Tableau pricing; now we want to buy, what’s next?

IT teams will vet Tableau Server purchases and test before the acquisition, to ascertain if the product works internally and what changes are necessary.
We have never had a single failed Tableau Server installation, though we have seen our share of environment complications. It’s best to consult with your technical team because Tableau Server is to be purchased and installed on your hardware.

No worries, Tableau Server Always Installs!

We have never had a single failed Tableau Server installation – but we have seen our share of environment complications.
Tableau Support is amazing, so with your purchase, you’re in good hands. Period.


Tableau server security made by tyler garrett
Tableau pricing comes with Tableau Support and not just Tableau Server security!

It’s a best practice to consult with your technical team because Tableau Server goes on your companies computers. Tableau Online needs to be able to be able to access data too.
If any of this sounds like you need to chat with them, include them sooner than later, they will need to prepare your data environment, hardware, and your database credentials.

Tableau Pricing for Tableau Online.

Tableau Online is cheaper in the long run if you’re not looking to expand your technology department and does the job wonderfully.

When is Tableau Online a Good Choice?



tableau pricing custom icon by dev3lop tableau consulting
Tableau Desktop looking very clean on that dashboard. Now you need to learn new Tableau pricing before upgrading!

If you have more than ten end users – having Tableau Server installed on a third party host or internally, may be a good option. If you have less than ten users or more, don’t have an IT staff, and not interested in sourcing this to a third party team, Tableau online is a great choice for your business.
Tableau Online may be a safe bet if you’re comfortable with pushing data to TableauOnline for consumption, then Tableau Online is an excellent and affordable choice for businesses of all sizes.

When is Tableau Online Mostly a Bad Choice?

Many industries and businesses will be unable to utilize Tableau Online because they are just not allowed to host their data on any other networks. Hospitals and Government entities are great examples of industries that need on-premise Tableau Server.
Tableau Online is a bad choice if you’re not supposed to be putting the data out in the universe. Although Tableau Online is secure, some companies are legally bound to rules.

Ask Lots of Questions!

We always ask vendors if it’s safe to have their customer data or HR data over the internet. Questions give a client plenty of opportunities to think about things alternatively.
Better to be safe than sorry.

The True Meaning Of Tableau Pricing!Tableau server icon made by tyler garrett founder of dev3lop and lead tableau consultant

Overall, this new pricing lowers the barrier to entry for all data geeks because Tableau Pro used to be $2000 up front.
Additionally, the maintenance fee comes included in the subscription pricing model. A necessity because of the Tableau Support team rocks.
We think Tableau’s new pricing strategy will help with overall adoption and hopefully bring more Tableau lovers into the fold, which is always a good thing.

Tableau Pricing Aha – Tableau Server Minimum Purchase

The minimum quantity for Tableau Server is ten users, meaning you’ll want to stick with Tableau Online (if acceptable) before that threshold unless you want to make a $4200 upfront investment.
Tableau product payments can come in the form of Credit Card (Visa, MasterCard, American Express, and Discover), Wire Transfer, and Check according to the payment options page at Tableau’s website.

What do you think of the latest Tableau pricing?

We love it because we can now offer it to small businesses who have data and don’t know about reporting. This allows us to offer services to small-medium businesses who don’t want to purchase a Tableau Desktop License.
This new Tableau pricing is a life changer because it gives a more affordable analytics layer on your existing data.

We offer advanced content on the Tableau Community too.

We offer fun community challengesSolutions to many to many using basic SQL. Our art from around the world.
Some call it a solution to dynamic parameters – which is the most requested product feature!
Also, we spend a good deal of time offering product feedback. We really know the product and love helping the community forum with all kinds of challenging use cases.


Found an interesting tool called prlog, a tool Mr. Patel heavily utilizes.

We wrote about it in a blog we called Mr.Patel is not an SEO god. Or maybe he is.


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